Privacy Notice
THE SKIMM PRIVACY POLICY
Effective: July 2, 2025
If you have any questions about our Privacy Policy, you can contact us at Privacy@theskimm.com and include ‘Privacy Policy’ in the subject line. If you have any questions related to Data Subject Access Rights under GDPR, you can contact us through our Privacy Portal.
Categories of Information We May Process, Purposes of Processing, Legal Bases, and Retention Periods
Cookies, Similar Technologies and Online Behavioral Advertising
1. Privacy Policy Overview
This Privacy Policy (or “privacy policy” or “policy”) covers information collected by The Skimm, which is operated by Everyday Health, Inc. Everyday Health, Inc., with its parents, affiliates and its subsidiaries (collectively, “Everyday Health”, “us”, “our” or “we”), owns and operates several interactive health, wellness, diet and fitness websites, mobile and connected applications, and other online interactive features and services, including, but not limited to, emails, newsletters, chat areas, forums, communities, sweepstakes and contests for consumers (collectively “Services”). This Privacy Policy applies to all information collected about you when you interact with the Services, regardless of how it is collected or stored.
Except as otherwise noted in this Privacy Policy, Everyday Health is a data controller (as that term is used in privacy regulations, including under the EU General Data Protection Regulation (“GDPR”)), which means that we decide how and why the information you provide to us is processed. Please contact us using our Privacy Portal.
We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you wish to access this Privacy Policy in an alternative format, please contact us as described below.
For more information concerning your use of the Services, please see The Skimm Terms of Use.
2. Categories of Information We May Process, Purposes of Processing, Legal Bases and Retention Periods
“Personal Information” means information that is about any individual, or from which any individual is directly or indirectly identifiable.
“Process”, “Processing” or “Processed”means anything that is done with any Personal Information, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Purpose of Processing | Categories of Data and Their Sources | Legal Basis | Retention Period |
1. To provide use of our services as agreed in the ToS | Transaction Information (records of interactions with services), Account Info (name, address, email, etc.), Location Information (IP address, city/zip code), Technical Data from Mobile Device | Performance of a Contract, Legitimate Interest | Life of the account + legally compliant period thereafter |
2. Comply with applicable laws, including legal proceedings | Account Info (name, address, email, etc.), Transaction Information (records of interactions with services), Consent Records (records of consent), Customer Records (customer support communications), Location Information (IP address, city/zip code). | Legal Requirement | Life of the account + legally compliant period thereafter |
3. Enable customer expression | Demographic Information (gender, age, job title, etc.) | Legitimate Interest | Life of the account + legally compliant period thereafter |
4. Maintain and Improve quality of services | Device Information and Device ID (device type, OS, etc.), Connectivity Data (WiFi SSID, IMSI, IMEI), Customer Records (customer support communications), Location Information (IP address, city/zip code), Inferences (preferences, characteristics, etc.) | Legitimate Interest | Life of the account + legally compliant period thereafter |
5. Marketing, including lead generation and audience engagement. | Demographic Information (gender, age, job title, etc.), Location Information (IP address, city/zip code), Inferences (preferences, characteristics, etc.), Transaction Information (records of interactions with services), Advertising Identifiers (IDFA, Google Advertising ID), Cookies (tracking data through cookies), Engagement Data (interaction with services, ads) | Consent, or Legitimate Interest | In compliance with our cookie policy |
6. Provide users with the ability to communicate efficiently and effectively with our company / Customer Support | Customer Records (customer support communications)
| Legitimate Interest | Life of the account + legally compliant period thereafter |
We may also create or collect Personal Information about you through your use of our Services.
3. Sensitive Personal Information
To the extent that information we collect is health data or another special category of personal data subject to privacy regulations, we ask for your explicit consent to process the data; for example, when you sign up for a newsletter on our site or agree to allow us to track you. You can withdraw your consent at any time by unsubscribing from our newsletters as set out in Section 5 or adjusting your preferences as set out in Section 11.
The Services are not intended for use by children. No one under the age of 18 should provide any Personal Information or use our public discussion areas, forums or chats. Minors under the age of 18 are not permitted to make purchases through the Services or obtain coupons or codes from the Services to purchase goods or services on third party websites. If, notwithstanding these prohibitions, your children disclose information about themselves in our public discussion areas, consequences may occur that are not intended for children (for example, they may receive unsolicited messages from other parties). If it is discovered that we have collected Personal Information from someone under 18, we will delete that information immediately.
4. How We Collect or Create Information
We may collect Personal Information about you from the following sources:
Data you provide: We may obtain your Personal Information when you provide it to us across our Services (e.g., where you sign up for emails, newsletters or SMS messages; register for site membership or create a profile or account on any part of the Services; enter a sweepstakes, contest, competition or prize draw; participate in surveys and quizzes; perform search queries through the Services; contact us via email, telephone or by any other means; make a purchase; etc.).
Relationship data: We may collect or obtain your Personal Information in the ordinary course of our relationship with you (e.g., if you purchase a service from us).
Data you make public: We may collect or obtain your Personal Information that you clearly choose to make public, including via social media (e.g., we may collect information from your social media profile(s) if you make a public post about us) or through our chats, forums or communities on the Services.
Engagement data: We may collect or obtain your Personal Information when you visit, download, use or register to use any part of our Service.
Content and advertising information: If you choose to interact with any third party content or advertising on the Services or Channels, we may receive Personal Information about you from the relevant third party.
Third party information: We may collect or obtain your Personal Information from third parties who provide it to us. This may include offline channels such as through telephone or direct mail efforts; from customers, vendors, suppliers, third parties, commercially available or publicly-available sources (e.g., data brokers, data aggregators, public databases, etc.); third party affiliate network operators; referral sources; and social network sites or services (e.g., Facebook, Twitter, LinkedIn, etc.). If you use a third party connection or log-in (e.g., Facebook Connect, Twitter, or Google+) to access the Services, create a membership or profile on any part of the Services, access our content or forward our content to another person, platform or service, we may also receive your username or email address for those third party services or other information available about you or collected from you on those services.
We discourage users from posting such Personal Information in public areas of the Services, such as forums, blogs, and private messages. You can change your publicly available information at any time via your profile page. To request removal of your Personal Information from these areas, please contact us using our Privacy Portal. In some cases, we may not be able to remove your Personal Information, in which case we will let you know we are unable to do so and why.
This Privacy Policy does not cover the practices of third parties, including those that may disclose information to Everyday Health.
5. Direct Marketing
We may Process your Personal Information to contact you via email, telephone, direct mail, or other methods of communication to provide you with information regarding the Services that may be of interest to you. We may send information to you regarding the Services, upcoming promotions and other information that may be of interest to you, using the contact details that you have provided to us and always in compliance with applicable law.
You may unsubscribe from our newsletter lists at any time by following the unsubscribe instructions included in every email we send. We will not send you any more emails, but we may continue to contact you to the extent necessary for the purposes of any other Services you have requested or for additional emails you have signed up for.
6. Cookies, Similar Technologies and Online Behavioral Advertising
Everyday Health and its partners may use cookies and other tracking technologies to analyze trends, administer Services, track users’ movements around the Services and on third party sites, devices and applications, and to gather demographic information about our user base. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on the Services. To manage Flash cookies, please click here. Please see our Cookie Policy for more information, including a more in-depth explanation of what cookies are, the different types of cookies used on the Services, and how to change or delete them.
Tracking technologies on the Services may be deployed by Everyday Health and/or by our service providers or partners. Certain tracking technologies enable us to assign a unique identifier to you, and relate information about your use of the Services to other information about you, including your Personal Information. We may match information collected from you through different means or at different times and use such information along with offline and online information obtained from other sources (including from third parties), including, but not limited to, demographic information and updated contact information, for the purposes of learning more about you so we can provide you with relevant content and advertising.
When you receive email messages or newsletters from us, we may use web beacons, customized links, clear GIFs or similar technologies to determine whether the email has been opened and which links you click in order to provide you with more focused email communications or other information, and/or to aggregate that information with other data we collect to use for some or all of the purposes outlined in this Privacy Policy.
We and our partners (including but not limited to e-commerce partners, affiliates, and analytics providers) also may use technologies such as pixel tags, e-tags, IP addresses, Local Shared Objects, Local Storage, Flash cookies and HTML5 to analyze trends; administer the Services; collect and store information such as user settings, anonymous browser identifiers and video viewing history; supplement our server logs and other methods of traffic and response measurement; track users’ location and movements around the Services; gather demographic information about our user base; and to improve our understanding of traffic on the Services, visitor behavior, and responses to promotional campaigns. We may receive reports based on the use of these technologies by these third party companies on an individual and aggregated basis. For example, we may connect information about your IP address to known corporate or Personal Information and use the associated information related to aggregate content preferences to assist in our efforts to market services to you or the originating corporation(s). Various browsers may offer their own management tools for removing Local Storage. To manage Flash Local Shared Objects please click here.
We may use mobile analytics software to collect data and to better understand the functionality of our mobile software, devices and applications on your phone and other devices. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We may link this information to Personal Information.
Everyday Health and/or certain third parties may collect information about you for online behavioral advertising (“OBA”) purposes in order for you to receive relevant interest-based advertising on the Services and on other websites, platforms and media channels. OBA is also referred to as interest-based advertising.
Everyday Health displays ads on both the Services and on the Channels. We may use Online Data as well as other Personal Information to send you OBA. For example, if you read an article about a particular subject on the Services, we may use cookies from a vendor to later serve you an advertisement for a particular product or service related to the viewed article. These third party vendors may connect information about pages you visit on the Services with information about pages you visit on other Channels and show you advertising based on this combined information. These advertisements may appear when you are visiting a different section of the Services or on another Channel. Likewise, third party vendors may serve you advertisements when you visit the Services based on your interaction with the Services and other Channels.
The specific providers we use for OBA are subject to change. For a list of some of the applicable providers, click here. For information about how to opt out of tracking methods for these entities and others, click here. For more details about OBA and opting out, see Section 15 below.
The specific providers we use for OBA are subject to change. For a list of some of the applicable providers, click here. For information about how to opt out of tracking methods for these entities and others, click here. For more details about OBA and opting out, see Section 15 below.
Online Data is aggregated with the Personal Information and data we collect as described in this Privacy Policy and/or similar data collected by partners to create groups of users and certain general-interest categories or segments that we have inferred based on (a) demographic or interest data and location data, (b) the pages you view and links you click when viewing an email or using the Services and those of our partners, and/or (c) the search terms you enter when using certain search services. We use this information to get a more accurate picture of audience interests in order to serve ads we believe are more relevant to your interests. We store page views, clicks, and search terms used for ad personalization, targeting separately from your Personal Information. We may share de-identified data segments with third parties, and where we do, we implement technical measures and contractual requirements to prevent identification.
7. What Information We Disclose to Third Parties
We may disclose your Personal Information to other entities within the Company group, for legitimate business purposes (including operating the Services, and providing services to you), in accordance with applicable law. In addition, we may disclose your Personal Information to:
Legal and regulatory authorities, upon request, or for the purposes of reporting any actual or suspected breach of applicable law or regulation;
Outside professional advisors (such as accountants, auditors, or lawyers), subject to binding contractual obligations of confidentiality;
Third party Processors (such as analytic providers; data centers; etc.), located anywhere in the world, subject to the requirements noted below in this Section 9;
Any relevant party, law enforcement agency or court, to the extent necessary for the establishment, exercise or defense of legal rights;
Any relevant party for the purposes of prevention, investigation, detection or prosecution of criminal offences or the execution of criminal penalties, including safeguarding against and the prevention of threats to public security;
Any relevant third party acquirer(s), in the event that we sell or transfer all or any relevant portion of our business or assets (including in the event of a reorganization, dissolution or liquidation);
Any relevant third party provider, where our Services use third party advertising, plugins or content. If you choose to interact with any such advertising, plugins or content, information about your activities on the Services and Channels to provide you targeted advertising based upon your interests may be shared with the relevant third party provider. If you click or tap on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria;
Any sponsors of contests, competitions, sweepstakes and prize draws, or content offerings, the registration data for such events is to be used by us as part of Personal Information, and may be shared with the sponsor and others, subject to this Policy and the sponsor’s privacy policy. We may also share your information with third party vendors involved in the administration of such events. For contests, competitions, sweepstakes and prize draws, please read the official rules or terms and conditions carefully before you submit your information; and
To third parties whose practices are not covered by this Privacy Policy (e.g., third party providers of goods and services, marketing and advertising companies and agencies, content publishers and retailers). Under applicable law, we may share Personal Information with other parties who already possess your Personal Information in order to enhance their records about you or enhance their ability to provide products and services.
Some of the Services may include websites that Everyday Health operates on behalf of third parties (“Licensors”). Where applicable, we may share some or all of your Personal Information with the Licensor; however this privacy policy does not cover the user of your Personal Information by a Licensor. The privacy practices of Everyday Health's Licensors may differ from this policy and we encourage you to contact those third parties directly if you have questions regarding their use of your Personal Information. When you use a co-branded service (a service operated with a partner of Everyday Health), or register or otherwise provide information on a co-branded site, where applicable, we may pass the collected information back to that partner, which may include third party service providers whose services are embedded into and/or appear within the Services.
With respect to surveys and quizzes, in the event that responses are publicly disclosed, users will be notified at the time they take the survey or quiz. Otherwise we will disclose only aggregate information regarding its users’ responses in surveys or quizzes to other participants in the survey. Where surveys or quizzes allow users to submit written comments, and where Everyday Health advises users of the possibility of such disclosure at the time they take the survey or quiz, Everyday Health reserves the right to disclose any information provided by users, provided that no Personal Information identifying a specific user is disclosed.
8. International Transfers of Information
We may transfer your information to recipients in other countries. Everyday Health, through its parent company Ziff Davis, Inc., participates in the E.U.-U.S. Data Privacy Framework, the UK extension to the EU-U.S. DPF, the Swiss-U.S. Privacy Framework and the APEC Cross Border Privacy Rules System. Where we transfer information from the European Economic Area (“EEA”) to a recipient outside the EEA that is not in an adequate jurisdiction, we do so on the basis of standard contractual clauses.
Because of the international nature of our business, we may need to transfer your information within the Ziff Davis Inc. group of companies, and to third parties as noted above, in connection with the purposes set out in this Policy. For this reason, we may transfer your information to other countries that may have different laws and data protection compliance requirements to those that apply in the country in which you are located. We remain liable under the DPF Principles if any third parties that we transfer your Personal Information to process it in a manner inconsistent with the DPF Principles, unless we prove that we are not responsible for the event giving rise to the damage.
Everyday Health complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Everyday Health has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. Everyday Health has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov.
We are committed to staying current with developments related to the Data Privacy Framework and may update our transfer mechanisms and safeguards as necessary to remain compliant. Any updates will be reflected in this Privacy Policy.
If you are a European individual with a privacy related complaint, concern or question about Ziff Davis’ privacy practices, please contact us through our Privacy Portal. Under certain conditions, more fully described on the Data Privacy Framework website, European individuals may invoke binding arbitration when other dispute resolution procedures have been exhausted.
Where we transfer your Personal Information from the EEA to recipients located outside the EEA who are not in a jurisdiction that has been formally designated by the European Commission as providing an adequate level of protection for information, we do so on the basis of standard contractual clauses. You may request a copy of the relevant standard contractual clauses using our Privacy Portal. Please note that when you transfer any Personal Information directly to an entity established outside the EEA, we are not responsible for that transfer of your information. We will nevertheless process your information, from the point at which we receive the data, in accordance with the provisions of this policy.
Enforcement Authority
The Federal Trade Commission has jurisdiction over our compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF).
Complaints Mechanism
In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Ziff Davis commits to resolve DPF Principles-related complaints about our collection and use of your Personal Information. EU and UK individuals and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF should first contact Ziff Davis at privacy@theskimm.com.
In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Ziff Davis commits to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF to TrustArc, an alternative dispute resolution provider. The services of Trustarc are provided at no cost to you. For further information please visit https://trustarc.com/dispute-resolution/.
Under certain conditions, a binding arbitration option may be available to you in order to address complaints not resolved by any other means. For further information, please see Annex I of the EU-U.S. Data Privacy Framework Principles at: https://www.dataprivacyframework.gov/framework-article/ANNEX-I-introduction.
In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Ziff Davis commits to cooperate and comply respectively with the advice of the panel established by the EU data protection authorities (DPAs) and the UK Information Commissioner’s Office (ICO) and the Swiss Federal Data Protection and Information Commissioner (FDPIC) with regard to unresolved complaints concerning our handling of human resources data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF in the context of the employment relationship.
For a list of our subsidiaries and affiliates who also adhere to the DPF Principles, please click here.
Our privacy practices described in this Policy comply with the Asia-Pacific Economic Cooperation (“APEC”) Cross Border Privacy Rules System. To learn more about this program, please click here.
9. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unlawful destruction, loss alteration, misuse, or unauthorized access while in our possession. All parties we contract with must agree to provide reasonable data security measures for the customer information we share with them, in compliance with applicable laws and regulations.
If we learn of a security breach that affects our Users or Consumers, we may send an email or other direct communication to you, or post a blog to notify the public on our Help and Support Security Center. If you have any reason to believe that your data with us has been compromised (for example, there has been unauthorized access to your account), please contact us at privacy@theskimm.com.
We take every reasonable step to:
ensure that your Personal Information that we Process is limited to the Personal Information reasonably necessary in connection with the purposes for which it was collected.
ensure that your Personal Data is accurate and, where necessary, kept up to date, and any of your Personal Information that you inform us is inaccurate is erased or rectified.
10. Your Rights With Respect to Your Personal Information
Many privacy regulations afford consumers a number of specific rights. If you are a resident of the EU (under GDPR), UK (under the UK GDPR), Brazil (under the LGPD), several U.S. States, including California (CCPA), Virginia (under VCDPA), Colorado (under the CPA), and Connecticut (under the CTDPA), or another jurisdiction with similar privacy requirements, you have certain rights which may include those listed below.
Your rights:
Right to Withdraw Consent: Where you are requested to consent to the processing of your Personal Information, you have the right to withdraw your consent at any time.
Right to Know: You have a right to know what Personal Information we collect, process, and share or sell. This policy is meant to provide transparency with regard to your data. If you have additional questions, you can email us at privacy@theskimm.com.
Right of Access: You can request a copy of the Personal Information we have collected about you from us.
Right to Delete/Erase: You can request us to delete all the information we have collected about you. It is important to note that by exercising your right to deletion you may lose access to your account and any purchases, points or features associated with it. If you wish to cancel your account or request that we no longer use some or all of your information to provide you services, contact us at privacy@theskimm.com.
Right to Request Rectification: If you find that any of your information that we are processing is inaccurate, you can contact us to have your information corrected. In response, we will cancel or remove your information but may retain and use copies of your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. For certain requests, we may require additional information.
(California) Right to Opt-out of the Sale or Sharing for Targeted Ads: Under some circumstances we may sell or share the personal data you provide to us to provide ads to you that align with your interests. If you would prefer not to have your data sold or shared, you can opt-out of selling or sharing by submitting a request via Privacy Portal or by emailing privacy@theskimm.com. We may ask for additional information to verify your request.
Right to Object to the Processing: You can object to our processing of your Personal Information via our Privacy Portal, under certain circumstances. By objecting to processing, you may not be able to access some or all of our services. This right is limited to personal data processed for commercial purposes.
Right to Object to the Use of Sensitive Personal Information: You have the right to object to our use of your sensitive personal information. Sensitive personal information is information about your health, race, religion, sexual orientation, gender identity, political opinions or philosophical beliefs. You should always be mindful about the personal information you share online, especially when it is sensitive in nature.
Right to Object to Automated Processing: You have a right to object to the processing of your data for the purposes of automated decision making about you.
Right to not be Discriminated Against: You have a right to not be discriminated against for exercising your rights.
Right to Complain (EU,UK, Switzerland): Should you wish to raise a complaint about the collection or use of your information, you have the right to do so without prejudice to any other rights you may have. You may lodge a complaint with your local data protection authority.
Right to an Authorized Agent (CA): If you would like to make a request on behalf of a California consumer who is a current or former customer, please provide an email from the email address we have on file for the customer authorizing the request. You may also make a request under the California Consumer Privacy Act on behalf of a California consumer if you provide (1) a signed, written permission from the consumer to act on your behalf, and the consumer verifies their own identity directly with us; or (2) proof that the consumer has provided you with power of attorney pursuant to Probate Code sections 4000 to 4465. We may deny a request from an agent that does not submit proof that they have been authorized by the consumer to act on their behalf.
In order to make privacy requests please visit our Privacy Portal and fill out the form. You can also email us at privacy@theskimm.com. Our contact information can be found in the “Contact Details” section below.
You may be required to verify your identity before we can give effect to these rights. If you are making a request on behalf of a user, we require a signed authorization letter from the consumer.
11. What Can I Do to Control My Information?
You may directly take steps to change your preferences as follows:
Access to Your Personal Information. Upon request Everyday Health will provide you with information about whether we hold any of your Personal Information. You may access, correct, or request deletion of your Personal Information by logging into your account or contacting us through our Privacy Portal. We will respond to your request within a reasonable timeframe.
Your Newsletter and Email Subscriptions. You can opt out or unsubscribe from a newsletter or other email list at any time by following the instructions at the end of the newsletters or emails you receive. Please allow five to ten business days for changes to take effect. On some Services, member service-related communications are an integral part of such Services to which you subscribe and you may continue to receive emails as part of that particular portion of the Services unless you cancel your account, even if you opt out of the newsletters or email list. If you have provided more than one email address to us, you may continue to be contacted unless you request to unsubscribe each email address you have provided.
Push Notifications. We send you push notifications from time-to-time in order to update you about any events or promotions that we may be running. If you no longer wish to receive these types of communications, you may turn them off at the device level. To ensure you receive proper notifications, we will need to collect certain information about your device such as operating system and user identification information.
Location Based Services. You may opt-out of having your location data collected by Everyday Health at any time by editing the appropriate setting on your mobile device (which is usually located in the Settings area of your device).
OBA. Everyday Health is a subsidiary of Ziff Davis, LLC, a member of the Digital Advertising Alliance (“DAA”) in the U.S., E.U. and Canada and uses third party assurance platforms to comply with the DAA principles. Everyday Health strives to adhere to the self-regulatory organization principles for the DAA (US), the DAAC (Canada) and the EDAA (EU). Online ads on the Services using Online Data are delivered with the DAA Ad Marker Icon , which helps users understand how their data is being used and provides choices for users who want more control. This icon is also on each of our web pages and applications where Online Data is collected that will be used for OBA purposes.
The DAA Ad Marker Icon 
European Union and Switzerland residents should visit the European DAA by clicking here.
Canadian residents should visit the DAA of Canada by clicking here.
U.S. residents and residents of all other countries or territories not listed above can click here for the DAA site to learn more about the use of cookies, your opt-out choices, and more. You may also opt-out of targeted advertising by submitting a request to opt-out of the sale of your Personal Information via our Privacy Portal.
When you use our website, we share information that we collect from you, such as your email (in hashed form), IP address, or information about your browser or operating system, with our identity partners/service providers. These partners return an online identification code that we may store in our first-party cookie for our use in online, in-app, and cross-channel advertising, and it may be shared with advertising companies to enable interest-based and targeted advertising. To opt-out of this use, please click here.
Cookies and Pixel Tags. You may stop or restrict cookies and pixel tags on your computer or purge cookies from your browser by adjusting your web browser preferences. However, if you “turn off,” purge, or disable cookies or pixel tags, although you may still use the Services, you may not be able to use all of the features, functions, or services available on the Services.
California Residents. In accordance with the California Online Privacy Protection Act, we may collect Personal Information about your online activities when you use the Services. While we give our users many avenues to opt out of providing Personal Information, we do not respond to Web browsers’ “do not track” signals. California’s “Shine the Light” law, Civil Code Section 1798.83, permits our users who are California residents to periodically request and obtain certain information about any Personal Information disclosed to third parties for direct marketing purposes. If you are a California resident and wish to make such a request or if you wish for us to refrain from gathering your Personal Information, please submit your request in writing to the contact details set out in Section 17 below.
EU Residents. GDPR provides certain rights for EU residents. You may decline to share certain information with us, in which case we may not be able to provide some of the features and functionality of the Services. These rights include, in accordance with applicable law, the right to object to or request the restriction of processing of your information, and to request access to, rectification, erasure and portability of your own information. Where we process your information on the basis of your consent, you have the right to withdraw that consent (noting that such withdrawal does not affect the lawfulness of any Processing performed prior to the date on which we receive notice of such withdrawal, and does not prevent the Processing of your Personal Information in reliance upon any other available legal bases). Requests should be submitted by contacting us using the Privacy Portal. If you are an EU resident and have any unresolved privacy concern, you have the right to contact the appropriate EU Supervisory Authority and lodge a complaint.
You may access, correct, or request deletion of your personal information by logging into your account, contacting us through our Privacy Portal, or emailing us at privacy@theskimm.com, regardless of your citizenship or location.
12. Contact Details
You may contact us at the addresses set out below or by emailing privacy@theskimm.com. For GDPR related inquiries, please use our webform at Privacy Portal.
Everyday Health
Attention: Legal Department
360 Park Avenue South, 17th Floor
New York, NY 10010
If you are an EU resident, you may contact our Data Protection Officer at dpo@everydayhealth.com or submit GDPR related inquiries to our Privacy Portal.
If you have any comments, questions or concerns about any of the information in this Policy, or any other issues relating to the Processing of Personal Information carried out by us, or on our behalf, please contact:
Everyday Health
Attention: Legal Department
360 Park Avenue South,
17th FloorNew York, NY 10010
privacy@theskimm.com
Our Data Protection Officer may be contacted at dpo@everydayhealth.com. For GDPR related inquiries, please use our webform at Privacy Portal.
If you have an unresolved concern regarding your privacy or our use of data that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) by clicking here.
13. California Consumer Rights Metrics
Pursuant to the California privacy regulations, our consumer rights metrics can be found on our Regulatory Information Site.
14. Texas Sensitive Data Notice
NOTICE: We may sell your sensitive personal data, as defined under and in accordance with Texas law.
15. How this Privacy Policy May Change
We may change this Privacy Policy from time to time, and all changes will be effective at the time we post them. If we believe there is a significant change to this Privacy Policy or our data collection and use practices, we will indicate on our websites that our Privacy Policy has changed prior to the change becoming effective, and notice where applicable in accordance with privacy regulations. Your continued access to or use of any of the Services shall be deemed your acceptance of the updated Privacy Policy.
We urge you to come back to this web page and review this Privacy Policy regularly so that you remain aware of the terms and conditions that apply to you.
16. Consumer Health Data Privacy Policy - WA and NV
A. Categories of health data collection, purpose and source:
Voluntarily provided information related to health interests, conditions, or concerns.
Inferred data related to your interests and concerns based on your use of our digital properties.
Information collected through the use of cookies, eTags, Javascript, pixel tags, device ID tracking, anonymous identifiers, and other technologies, including information collected using such methods and technologies about (i) your visits to, and interaction and engagement with, the Services, content and ads on third party websites, applications, platforms and other media channels (“Channels”), and (ii) your interaction with emails including the content and ads therein (collectively, “Online Data”).
Device type, settings, and software used.
Log files, which may include IP addresses, browser type, ISP, referrer, accessed pages, operating system, date/time stamps and clicks.
Web Beacons, which are electronic files that allow a website to count users who have visited that page or to access certain cookies.
Pixel Tags, also known as clear GIFs, beacons, spotlight tags or web bugs, which are a method for passing information from the user’s computer to a third party website.
B. Third parties and affiliates we share your consumer health data with:
Everyday Health is owned by Ziff Davis Inc. We share your information with other businesses owned by Ziff Davis, Inc. (“Ziff Davis Companies”) to assist us in operating our services, improving them, and further developing them.
We also share information with other Ziff Davis Companies and our partners for the purposes of targeted advertising. If you would like to opt out of the sale or sharing of your data, you can do so via our Privacy Portal.
With respect to quizzes and surveys, in the event that responses are or will be publicly disclosed, users will be notified at the time they take such quizzes or surveys. Otherwise, we will disclose only aggregate information to other participants. Where quizzes or surveys allow users to submit written comments, and where Everyday Health advises users of the possibility of such disclosure at the time they take the quiz or survey, Everyday Health reserves the right to disclose any information provided by users, provided that no Personal Information identifying a specific user is disclosed.
Everyday Health and some of our advertisers may use third party advertising service companies to serve advertisements, for OBA or otherwise, and perform related services when you interact with the Services. Often, these third party advertising companies employ cookies and other technologies to measure the effectiveness of website, app and email advertisements and to create a record of interaction with our content that they use in conjunction with their advertising that appears on other sites or applications, or for reporting website traffic, app use, statistics, advertisement data and/or other activities on the Services. We also engage third party providers to assist with the segmentation of this data.
We may also sell or transfer your information to certain third parties, such as advertisers who will use this data for marketing purposes, including serving ads that they believe are relevant to your interests. Some of these third parties may combine the information you provide to us with their own data about you to form a more detailed picture. If you would like to opt out of the sale or sharing of your data, you can do so via our Privacy Portal.
We may engage third party providers to assist with the collection, storage and segmentation of your information and the providers are required to maintain the confidentiality of this information. These third party providers may collect Personal Information from our Services for additional purposes, such as to monitor fraud around the internet.
We may also engage third parties for the purpose of recognizing our users and delivering interest-based content and advertisements to them. We may share your Personal Information with our partners such as your name, postal address, email, or other identifier. Our partners may also: (i) collect information directly from your device, such as your IP address, device ID, advertising ID, and information about your browser or operating system; (ii) combine Personal Information about you received from Everyday Health with information about you from other sites or services; and (iii) place or recognize a unique cookie on your browser.
If we engage a third-party Processor to Process your Personal Information, the Processor will be subject to binding contractual obligations to: (i) only Process the Personal Information in accordance with our prior written instructions; and (ii) use measures to protect the confidentiality and security of the Personal Information, together with any additional requirements under applicable law.
The Services contain links to other sites or partners whose information practices may be different from ours. You should consult the privacy policy of these third parties to learn how your privacy is protected.
C. How to exercise your rights:
In order to exercise your rights with respect to your health data, please visit our Privacy Portal and fill out the form. You can use this portal to request a copy of your data, corrections, delete your data, or other rights applicable to you.
You can also email us at privacy@theskimm.com. For more information on your rights, please see the heading “Your Rights With Respect to Your Personal Information.”
D. Changes to this policy
This policy may be amended or updated from time to time at our discretion. For additional information, please refer to the heading “How This Policy May Change.”
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