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Skimm Her Life is a series in our weekly newsletter, Skimm Shopping, where smart women share their favorite things.
Margo here. Over the last few years, the world has become a better place for those who don’t drink (myself included). Everywhere I go, there seems to be a new nonalcoholic mixer or mocktail that makes me feel less awkward for not drinking. Kin Euphorics is the original functional beverage brand, and today its founder, Jen Batchelor, is here to Skimm Her Life. Jen, take it away…
For our readers who are new to Kin Euphorics, what sets it apart from other functional beverages on the market? What are functional beverages?
A functional beverage contains ingredients that provide benefits beyond basic nutritional or flavor value. Launched alongside the sober curious movement, Kin has pioneered a new generation of science-backed functional beverages. They’re designed to help improve mood and reduce the impact of stress on the mind and body.
What inspired you to launch Kin Euphorics?
As I tried to balance work with my social life, I struggled to find ways to connect with others that didn’t leave me with a hangover. Having studied Ayurveda (a holistic system of medicine), I began mixing my favorite herbs to create tonics that boosted my mood without taxing my mind or body — and that’s when Kin was born.
Your go-to mocktail recipe with Kin Euphorics?
It really depends on my mood. If I'm looking for a boost of energy before dinner with friends, I'll have High Rhode with some lime and tonic water. If l want to wind down at the end of the day, I'll pour some Dream Light over ice cream for a sweet treat or warm it up with some ginger for a digestive nightcap.
Any tips for readers who are sober curious going into the holiday season?
Go at your own pace and celebrate in a way that feels authentic to you, whether that means experimenting with creative mocktails or simply being more mindful about your consumption. The holidays are about joy, connection, and living fully in the moment.
Your favorite way to incorporate Kin Euphorics into your routine? Your go-to flavors?
The best part about our Kin lineup is that there truly is a drink for any mood, any time. Need a burst of energy? Have a Kin Spritz. Looking to take the edge off? Have a Lightwave. Want a drink to pair with dinner? Luna Morada will support you during a heavy meal.
Any new launches our readers should be getting excited about?
We just launched a drink called Luna Morada, which is the perfect complement to any holiday hang. It’s a sweet-smoky twist on a Latin American chicha that sips like a warm-spiced sangria.
Psst: This interview has been edited for length and clarity.
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